labeled graph "Air Jordan shoes" trademark on Auchan supermarket to sell two domestic footwear company produces its own brand of sports shoes, which the graph is a registered trademark of Nike International Limited. Nike, Inc. trademark infringement grounds, the Auchan supermarket and said two footwear companies report to City Second Intermediate People's Court. Auchan court compensation 160,000 yuan. Auchan refused to accept the appeal. The second instance, the supermarket has recently reached a settlement agreement with Nike and withdraw the appeal, Justice proposal and the Second City Court issued a positive response. & Nbsp; & nbsp; & nbsp; & nbsp; last August, Auchan supermarket to sell the step Footwear Company Limited Jinjiang Conway and Jinjiang Footwear Company Limited in its Shanghai and Ningbo branches produced from labeled "Air Jordan shoes" brand sports shoes on figurative mark, which the graphic mark is a registered trademark Nike. Nike believes infringe its trademark, sued the City Second Intermediate People's Court, to stop infringement and compensation. & Nbsp; & n Retro jordans for sale bsp; & nbsp; & nbsp; Shanghai Second Intermediate Court for the above two trademark infringement dispute case verdict, Auchan as vendors due entirely to a reasonable review of the obligations of the award compensation totaling RMB 160,000 yuan. & Nbsp; & nbsp; & nbsp; & nbsp; After the verdict, Auchan supermarket company refused to accept the appeal to the High Court. The second instance, the Auchan supermarket in recognition of infringement of the premise, the company reached a settlement agreement with Nike and withdraw the appeal. Second City Court for Auchan due to neglect of the well-known brand products to review the case of infringement caused by the incident, issued a judicial recommendation to the company, requiring the company to raise awareness of IPR protection. Recently, the Auchan supermarket on Second City Court of Justice recommends to make a positive response, indicating that measures have been taken: strengthening the education and training of employees, to further improve awareness of intellectual property protection; strict quality review procedures to purchas cheap jordans for sale e goods, Company Purchasing Department has for all goods sold in trademark matters conducted a comprehensive review; further improve the management system, the protection of intellectual property as an important part of business management.this pair of shoes is made of black suede uppers, white plume pattern in black and white ink pattern bottom collocation, still use the blue crystal bottom. item: 136027-035 release date: November 29th sale price: $$170fragment design x air by the Japanese fashion godfather Hiroshi Fujiwara (Hiroshi Fujiwara) the main reason of the trend of the brand fragment design and classic sports brand NIKE cooperation in joint cooperation shoes jordan 1 2014, is the end of this year can be described as the main force in the shoes industry a. 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Interested friends do not not miss.& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] we will see some rare pictures turn of the year: end of the year 2014 the Chinese national team to Australia to participate in early January 2015 Asian Cup, before A few days they will be dressed as usual three stripes of training and competition clothing at the training ground and publicly, and a day in January 2015, and appeared in front of reporters and the crowd is a completely different China national team If some reporters late as the training field, may be confused and asked, "Where the Chinese team training?" Because they do not know in front of the team, and not that national team players to become not know, but they before and after two days bad days to do the dress, put on another team replaced all training clothing brand, and certainly for all so accustomed to. It is reported that the Chinese Football Association and Adidas at the last moment in the "China Team" sponsorship negotiations have not been allowed to Adidas satisfactory offer, fr Cheap air jordan 12 for sale online free shipping om January 2015, "China Team" will dress up as Nike, With three decades of China's national soccer team, "three stripes" will disappear forever! Why do I say that Adidas will "forever" and no longer "China Team" again later? Let us recall Adidas and the Chinese Football Association, national teams and the "China Team" history of cooperation, as well as Adidas and Nike In the competition for the process of Chinese football market and the global football market, we will be able to understand this truth. Chinese football from the 1970s reappeared after international football, when a tyrant in the world, the world of Adidas (then Nike is only a few dozen small workshops), by Henry Fok and other Hong Kong Olympic Committee expressed willing to support the wishes of the Chinese Football Association, so from some professional soccer shoes to start for the national team in 1981 to provide a full range of training, competition clothing and soccer shoes, soccer and other equipment. 1987 adidas and the Chinese Football Association signed the first formal cooperation sponsorship agreement, I cheap jordans online see is just four-page contract, made clear to the Chinese Football Association in 1994 to provide a predetermined number of football equipment soccer team every year, as well as apparel for the league football and referee, the referee to offer. The parties amended the agreement in 1991, an increase of a retainer deposit (fixed annual sponsorship fee), and the prize money, recruits deposit of 150,000 deutsche mark. 1993 to renew the agreement the two sides will expand coverage to women's clothing, the professional league game with the ball, 200 referees clothing, employs 250,000 deposit to the deutsche mark, the agreement until 1998. Until this time, Adidas is made in Bavaria Herzogenaurach near Nuremberg Eisenach headquarters to come forward signed. 1995, Adidas officially set up branches in China China by Sandrine - Ms. ?? open up new sites in China, when the Chinese company Adidas has more than a dozen employees. Note that, at this time Nike China branch already has thousands of large companies, in its China headquarters moved to Shanghai from Guangzhou, once the general trend in cheap jordan shoes for men the world of youth recruitment, placed in the huge battle Portman Hotel, it is that the author when they go to candidates and had the experience of the first scenes of Nike. After the 1997 Top Ten Chinese team lost, Sandrine seize the opportunity to find the Football Association, immediately contract until 2004, an increase of deposit to hire 400,000 German marks, the scope includes all levels of the national team, league and adolescents . In fact, when I found the Football Association on behalf of Nike think won this contract, I do not want to Adidas have signed the hands and feet quickly. Also when he was a full-time President of the Football Association Wang Junsheng Tucao "Why the early?" then successfully entered the Chinese national team after the 2002 World Cup, Sandrine has urgently requested to renew talks with the Football Association, the Football Association is already a cocky then. They also did not estimate the time after the big scene no experience, I do not know, intentionally or unintentionally, on some occasions neglect some partners (As an example, the Great Hall h Retro jordans for sale osted a celebration, even the long-term partner adidas in humble little tables , while some just sponsor China Team sponsor on the main table, the spot Sandrine anger eat, immediately asked the Football Association to explain, then Nan Yong aware of the problem, quickly relieved himself after a meal). Intermittent negotiations beginning in 2002, the SARS episode in 2003 when formal negotiations to end of September also sign up (just two sides to live in Beijing and Shanghai Hotels quarantine when they meet meeting), this time, because there are competitors, especially Nike's involvement, although Adidas but firmly forced to sign a nearly hundred-page sponsored worth more than two hundred million for a period of six years, "China Team" of the agreement, the value of the agreement had already entered the international photogenic similar agreement the top ten. After learned from Ford Bowes, Nike headquarters very sorry, because I know that they would if the price tag was increased by 30%, it is very likely Hukouduoshi up. 2009, the Chinese football came to an extraordinary period, footb cheap jordans for sale mens all development road twists and turns, hazy future. Adidas once again offered to renew, the Football Association and the Ford treasure this time with plenty of experience, despite a sharp decline in brand value, "China Team", or not be slow. 2007 Nike, Adidas poached from the project manager responsible for "China Team" project, apparently come prepared, they reported to the Ford treasure and the Football Association have a very attractive option, since Adidas priority renewal rights under the same conditions When Adidas face this reality, their situation has undergone great changes, the Chinese market and the Chinese football have feelings Sandrine has left, although the new boss is no stranger to German football, but at the time Under the vagaries of the market environment dilemma, this time to force the Supreme Headquarters Adidas led the final contract for four years. Nike again fall short, in fact, as long as they are 30% more, will be successful. However, man proposes, God disposes, today look at Nike or the last laugh and saving budget. This is based on the "three stripes" and t cheap foamposites he "big hook" competition. Said front, the 1970s look no rival Adidas. By the 1990s, the rise of Nike, Adidas internal situation occurs almost bankrupt. More people admire Nike from 1994 began to develop football products, to the 2002 World Cup, has Brazil, Portugal, the Netherlands, South Korea and other teams using its products. 2014, Nike soccer product sales have been comparable to the amount of Adidas, the world's most powerful team in the Nike holding Brazil, France, England [microblogging], the Netherlands, has been with the Adidas-sponsored Germany, Argentina and Spain overall comparable. Do not forget to Adidas but has over 60 years of football history products. Similarly, 2000 years ago, Nike over Adidas overall in the global market as well as China. I played in both companies, life and feel the strategic development of different genes of both companies and bring a different future. Nike comes from the United States, there are entrepreneurial gene, bold features, there is the soul of. Adidas comes from Europe, Germany has a strong European character, elegant but restrained Cheap air jordans for sale pride. Now the US is still booming, leading the world, Europe is the old gas is weak. Nike attaches great importance to the sport market, is the direct leadership of the headquarters of a business unit, its founder, boss direct control, but less and less attention to the recent Adidas and no influential business people control the movement of the market, is a strategic mistake. It is reported that Adidas share of sales in the United States the world's most important markets Under Amer has been exceeded. It seems the future Adidas to regain the world's first slogan "Impossible is Nothing" is self-motivated thing, it should be forever impossible. So In summary, I believe that, despite that the current Adidas sponsorship "China Team" in the next 3-5 years can be a big market value, can compete with Nike in a few years later. However, Nike's genes determine that they have not let food into the mouth and then spit it out, unless chaos occurred in China in the future, national bankruptcy, could not sell a few pairs of shoes. Remember, this is a historic moment for Chinese football, Adidas and Nike, is to bear in mind the time! The next question is: Chinese football market ground - "China Team" and all the Super League teams as well as the Super League occupied by Nike, Adidas, Nike seems to be how to think in Chinese football market to Adidas? ruthless. Pre will compete for the Chinese market, Nike, Adidas ruthless From January 1, 2015, all the commanding heights of the Chinese football by occupation Nike, Adidas leadership in the end did not see the danger? What is Nike's strategic intent is? I believe that Nike is wanted in the Chinese market - the most important market of sporting goods --- adidas ruthless will, in fact, this scene has already happened in the US market, you know, although China ranked the world's sporting goods market Second, but great (unlike China's economic aggregate ranking is actually very match) gap with the United States, while in the United States, released this year, figures show that Adidas has been pushed to the third, and with Nike that much difference. Nike's strategy is to eliminate the local threat, the second largest and the development potential of the Chinese market to combat and eventually eliminate rival great rival, solid traditional European markets. Adidas now seems somewhat at a loss, its European home market, although it has been continuously differentiate the dominant US market strategy failed, and is now about to see a new Chinese sports market territory of which the share of Adidas unexpectedly weak , which is how the three stripes? In fact, the Chinese Football Association, "China Team" is the most important piece of Nike China market strategy pieces of territory, several domestic market, valuable audience, internationally recognized sports - football, basketball, road running, tennis, badminton [microblogging] and so on. Adidas will only show for a Beijing marathon. Nike has a football team Super League and all the sponsors, and now with "China Team", the soup is not to stay Adidas; Nike basketball more to maintain national team, tennis team, coupled with Shanghai Marathon, we really Adidas can not see where their movement spell market territory. Of course, the Super League is brought to expire after a few years, in theory, we have the opportunity to compete for Adidas, but according to the author of the above analysis, Adidas has always been good defense, but unfamiliar counter attack. So Nike certainly will firmly grasp the positions. Very spicy strategy! Nike in the Chinese market will be ruthless other brand of football, and he will play to their imagination in Chinese football field, calling to lead the future development of this gene to the United States like to do. This is especially the Chinese soccer team is actually a good thing, let us wait and see, maybe to a facelift such as tool change. As for Adidas, they would surely use the money on other football resources, but those are pediatrics. They may still waiting for the national sports system, in order to look for opportunities, but it is a long-term process can not be started immediately. "Victory of three stripes" is about to begin its slow but deadly suicide process in China. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Luoman Qi Shoes & nbsp; Orem Fort men.)